When I started working as a designer, the iPhone did not exist. There were smartphones, but they were nowhere near the same as those that we have now. However, UX design has always existed. “Design for what?” is the basis of design and creative ideas.

“Designs without ideas are just graffiti.”
This was taught to me by my teacher when I was learning about design. Ever since then, I always think about the message being transmitted from the sender to the receiver in any design.

“It’s so fun and very exciting to enhance interaction by creativity and logic!”
At first, I focused on creating concepts and beautiful visuals that made me think about the more sender side. However, through various projects, I became aware that the process of thinking about recipient/user centered is my principal idea of design.

“Why do I design?” Because I love to design for solving problems and making people happy.

My working area
The design process

1.Understanding:

Understanding the client and their business goals
What is the problem? Why do they need us?
Researching what the client’s business is trying to accomplish before starting a project is the first goal for me and the marketing team.

We clarify what kind of history, concept and goals they have, and understand the character of the company.
Who are the competitors and what kind of position does the business hold? What do their users want, do, and use?

Understanding  Client’s 5W1H
 WhoWhatWhen Where, Why and How? In business, each action has a sender (the client) and a recipient (user/customer). No matter how good a product or service is, if the recipient side does not understand it or finds it difficulties, they will have an unpleasant experience.

Challenge

Researching the problems
The most common concern on the part of the client is “What are the causes of our user stagnation?” 

What needs to be resolved to achieve this goal?
The marketing team will be trying to come up with a plan to increase sales. We, the design team, on the other hand, research and analyze how the users are experiencing the problematic areas.

2.Research:

By updating business information to subscribers in weekly or monthly newsletters we can monitor the users’ interest. By creating surveys we can analyze people’s interest and trends, and by harnessing click-tracking, page views, access rates and word of mouth on SNS, overall user interest can be analyzed.

The Newsletters and online events schedule for the year
Research goals
  • Send weekly or monthly newsletters to subscribers announcing updates and events, survey the click-through rates and observe subscriber interest
  • Conduct surveys and questionnaires, check social networking comments 
  • Check participation rates and feedback on contests
  • Track and report website traffic, trends and patterns using web analytics
By reviewing the information gathered from each newsletter  for reflecting next one

3.Analysis:

By gathering Information, highlighting keywords from the surveyed data, and categorizing people’s opinions we are able to clarify user interests alongside what they are dissatisfied with (pain points). 

Based on the statistical data we can create 3 to 5 fictional personae, make a list of their behaviors, what they want and their pain points. By analyzing these we can narrow down the main issues and clarify new goals.

User research/ Provisional personae
Example:PNE Project

Defining the Problem: POV
Matt is a student, needs money to go to concerts.

Anne as a housewife, wants to enjoy the Fair, but she feels a little bored.

Jeff is a salesman, wants to buy tickets to a sporting event, but can’t find the right information.

Customer Journeys

Pain points

Awareness:
Enhanced digital advertising to let people know what we are doing. Adding new features in apps or SNS.
Excitement:
Planning new ideas for online games and events to persuade people participate online as well as going to fairs
Communication:
Making more attractive announcements for various events and summer job offer for students

Access:
Improving design of the newsletter/web interface to be user-friendly
Frequency:
Informative and interesting content, easily accessed through newsletters.

Project Goals

  • Create newsletters, websites, and online contests that follow their enthusiastic concept with user-friendly design
  • Emphasizing fun events( contests, concerts, big events of the Fair) by newsletter – Later send a follow-up message
  • Advertising summer job offers for students
  • Improving new technologies, design trends, SNS and enhanced online events
  • Propose and devise plans that make it easier for users to subscribe to newsletters or social networks

4.Design:

Taking into account the results of the research and the client’s concept, colors, typefaces, line weights, and photographs can be chosen to create the visual foundation.

Starting with brainstorming, several samples are mocked up to replicate the layout and functionality that would be easy for users to use and understand, feeding in the results of the research.

Alongside the marketing team the samples are narrowed down to three designs. When one final design is selected, I can create and test a prototype with the developer team.

Design examples
Campaign websites and other devices, several newsletters, games, Apps etc,.

Case of newsletter process

User Flow

Once the insights from user feedback have been analyzed, I can design a user flow. The diagrams help us to understand how users can reach the goals after receiving the newsletter.

5.Prototype:

Prototypes of the newsletter, website, and mobile app are tested by at least 5 people for errors, usability and efficiency.

Error verification – the newsletter must be tested on different browsers and several email providers to test code compatibility, find errors, and to correct coding.

Test objectives example
  • Use different email providers, check for error codes or garbled text
  • How fast and easily can users accomplish the goals
  • The design and message is clear at first glance

6.Analyze again:

In some cases errors happen due to browser updates, so sometimes we need to change the layouts after a few testing prototypes.

7.Launch

Reflection
  • Has there been significant growth in the list of online users?
  • Has there been enhanced SNS engagement?
  • Is there an improvement in all aspects of the brand’s image?

How are the users responding?” ” Did they solve their issues and pain points?
By repeating [weekly or monthly] verifications and updates alongside continued research, each of the client’s goals can be achieved.